商务英语写作知识要点

01 Introduction

School Writing: 1 In the form of essays, 2 To demonstrate the knowledge and language skills,3 Always use complicated structures

Business Writing:1 In the form of letters,2 Intended to communicate information,3 Readers and writers are in demand-supply relationship

1. Principles of Business Writing: 7C

Clarity 清晰Correctness准确Conciseness简洁Courtesy 礼貌Concreteness具体Completeness完整Consideration周全

2. Logical Organization

①因果关系(Cause & Effect) ②时间顺序(Chronological Development)

③序列顺序(Sequential Development) ④比较(Comparison)

⑤一般到特殊(From General to Specific) ⑥特殊到一般(From Specific to General)

02 Layout of Business Letters

1. The Essential Parts of a Business Letter:

1)Letter head 2)Reference

3)Date line 4)Inside Address

5)Salutation 6)Body of the letter

7)Complimentary Close 8)Signature

2. Letter Styles: Full B lock S tyle(齐头式)，Indented Style（缩进式）and Mixed Style（交错式）

3. Letter head identifies the sender of the letter. It includes:

1)Company’s logo 2)Its address and postal codes

3)Telephone number, Fax number 4)Internet address, e-mail address

5)Telegraphic and telex address 6)A trademark or a brief slogan

4. Body of the letter is the actual message of the letter, which begins one blank line below the salutation. It is the most important part of the letter, the written speaker.

Principles of the body: Clarity, Consideration, Correctness

5. Organization of the body:

1)Opening or Introduction 2)Details

3)Responses or Action 4)Close

6. Optional Parts of the body

1)Attention Line 2)Subject Line

3)Enclosure 4)Carbon Copy

5)Postscript附言

7. Layout of the Envelope: The Indented Form and the

to ensure the grammatical sense. It’s important to use open punctuation consistently in the letter（18）

03 E-mail

http://www.doczj.com/doc/e815a6a5f524ccbff1218414.htmlyout of Heading